AI-ENABLED PERFORMANCE MARKETING
Turn Ad Spend Into Profitable Growth.
I build customer acquisition systems using performance marketing, creative strategy, AI and automation.
Google Ads · Meta Ads · Programmatic · CRO · Creative Strategy · AI Automation
Nearly 10 years across performance marketing, paid acquisition, programmatic advertising, creative strategy and digital growth.
Dhruv Goyal
Performance Marketing · AI Growth
Selected results from professional engagements and campaigns.
ABOUT
The Marketer Behind the Numbers
I don't just run ads. I build customer acquisition systems.
I'm a Performance Marketing Manager and Creative Strategist with nearly 10 years of experience across paid media, programmatic advertising, social acquisition, creative strategy and full-funnel growth.
My experience spans D2C, FMCG, travel, jewelry, technology, entertainment and other performance-driven businesses.
I believe AI should not replace marketing strategy. It should make great marketing teams faster. I use AI across research, audience intelligence, competitor analysis, creative ideation, video production, copy development, reporting and marketing automation.
More testing. Better decisions. Less wasted time. Better acquisition economics.
SERVICES
What I Build
Performance Marketing
- Google Ads
- Meta Ads
- Paid Search
- Paid Social
- Programmatic Advertising
- Customer Acquisition
- Remarketing
- Campaign Optimisation
Growth & Conversion
- Funnel Analysis
- CRO
- A/B Testing
- Landing Page Strategy
- Audience Segmentation
- Conversion Optimisation
- Performance Analytics
Creative Strategy
- Ad Concepts
- Creative Testing
- Copywriting
- Campaign Messaging
- Video Concepts
- AI-Assisted Creative Production
- Content Strategy
AI & Marketing Automation
- AI Marketing Workflows
- AI Research
- Generative AI Video
- Creative Automation
- Reporting Automation
- Lead Management
- Zapier
- Make
- CRM Workflows
PROCESS
The Growth System
Audit
Understand the business, economics, funnel and current acquisition system.
Research
Analyse customers, competitors, positioning, offers and market opportunities.
Strategy
Build the acquisition strategy across channels, audiences, creative and funnel.
Launch
Deploy campaigns, creative and tracking.
Test
Continuously test audiences, offers, messaging, creative and landing pages.
Optimise
Move budget toward profitable opportunities and eliminate waste.
Automate
Use AI and automation to increase speed, reporting quality and testing velocity.
RESULTS
Results That Actually Matter
Revenue
Generated through high-performing paid campaigns for the USA market.
User Growth
Tripled the user base in 6 months through Google Ads, Facebook Ads and programmatic acquisition.
Profit
Generated within 6 months through targeted campaigns delivering 5× ROI.
Campaign Budget
Managed campaign budgets at the ₹50 lakh level for FMCG initiatives.
ROI
Achieved on FMCG awareness campaigns.
ROI
Achieved on B2C lead-generation campaigns.
Influencer Revenue
Generated through strategic sponsorship and brand partnerships.
Sellers
Onboarded for a digital marketplace.
Presented as selected professional results, not guarantees.
CASE STUDIES
Selected Work
CosmosLots — USA
PROGRAMMATIC · PAID ACQUISITION · ABM
Led high-performing paid campaigns across digital, email, social, events and content marketing, while developing account-based acquisition strategies and leading a team of 5.
3× user-base growth in 6 months.
Government FMCG / PMFME
PAID MEDIA · FMCG · GOVERNMENT INITIATIVE
Managed digital strategy and Facebook/Instagram presence for 10 FMCG brands under the PMFME initiative and led a team of 4.
4× ROI on awareness · 3× ROI on B2C lead generation.
Digital U
PERFORMANCE MARKETING · ACQUISITION
Managed user acquisition funnels, paid strategies and brand-building initiatives, generating ₹2 Cr profit within 6 months.
5× ROI.
Gonecase
E-COMMERCE · PERFORMANCE MARKETING
Worked on e-commerce growth and performance strategy, focusing on acquisition, creative testing, audience targeting, funnel optimisation and conversion opportunities.
Tissot
GOOGLE ADS · PREMIUM BRAND
Freelance engagement focused on Google Ads, paid acquisition strategy, high-intent search audiences, campaign optimisation and performance analysis.
Pocket FM
GENERATIVE AI · VIDEO · CREATIVE
Created generative-AI-powered video concepts and visual content using AI-assisted production workflows to increase creative production velocity.
PVR
CONTENT STRATEGY · ENTERTAINMENT
Developed content strategy and digital communication concepts designed around audience behaviour, engagement and brand storytelling.
Lok Sabha / Public Affairs
SOCIAL MEDIA · CONTENT STRATEGY
Developed Twitter/X and Facebook content, messaging and communication strategies for public-facing political and institutional communication.
SELECTED BRANDS & ENGAGEMENTS
THE AI ADVANTAGE
AI Doesn't Replace Strategy. It Multiplies It.
Research
- Competitor intelligence
- Audience analysis
- Market research
Creative
- Hooks
- Ad concepts
- Copy
- Storyboards
- Generative video
Optimisation
- Performance analysis
- Testing ideas
- Campaign insights
- Anomaly detection
Automation
- Reporting
- Lead management
- CRM workflows
- Marketing operations
LEAD MAGNET
Free AI Growth Audit™
27 checkpoints to uncover wasted ad spend, conversion leaks and untapped growth opportunities.
Before increasing your advertising budget, find out where your acquisition engine is leaking.
The AI Growth Audit covers:
- Acquisition economics
- Tracking
- Audience
- Creative
- Paid media
- Conversion
- Funnel optimisation
- AI & automation
EXPERIENCE
Nearly a Decade of Acquisition Work
2026 – Present
VCommission
Ad Operations Manager
Meta Ads · D2C · Creative Strategy · A/B Testing · Funnel Optimisation
2024 – 2025
NDA / Freelance
Media Buyer & Creative Strategist
AI Video · Paid Campaigns · Creative Testing
2022 – 2024
GJ Tech
Programmatic Advertising Manager
$1.5M Revenue · 3× User Growth · Team Leadership
2022
Go To Market, Dubai
Digital Marketing Manager
100K+ Impressions · 20% Conversion Increase · 20% Lead Generation Uplift
2021 – 2022
Centre for Strategy & Leadership
Paid Media Manager
₹50L Budget · 4× ROI · 10 FMCG Brands
2020 – 2021
Turbo Xtreme
Influencer Specialist
1M+ YouTube Audience · ₹10L Sponsorship Revenue
2018 – 2020
Digital U
Social Media Manager
₹2 Cr Profit · 5× ROI
2016 – 2018
World Art Community
Social Media Executive
5,000+ Sellers Onboarded
2015 – 2016
Techcabinet
Content Marketing & Social Media Executive
Content Strategy · Social Media · Brand Storytelling
THE STACK
Tools That Power the System
Paid Media
Google Ads · Meta · DV360
Analytics
GA4 · GTM · Looker Studio
Automation
Zapier · Make · CRM · Notion
AI & Creative
Claude · Google Veo · Canva · Filmora
BEYOND THE CAMPAIGNS
Sharing the Playbook Publicly
I write and post about performance marketing, AI-assisted creative and the systems behind profitable customer acquisition — not just the wins, but the actual mechanics.
WHAT PEOPLE SAY
Trusted by Marketing & Founding Teams
“Dhruv doesn't just execute campaigns — he thinks in systems. Our acquisition cost dropped while our creative testing velocity tripled.”
“The AI Growth Audit found leaks in our funnel we hadn't looked at in over a year. Genuinely useful, not a sales pitch.”
“He brought structure to our programmatic spend and got the whole team using automation for reporting within weeks.”
FAQ
Questions, Answered
READY WHEN YOU ARE
Let's Build an Acquisition System That Actually Compounds.
Get a free AI Growth Audit or reach out directly to talk through your acquisition strategy.
CONTACT
Let's Talk Growth
Tell me a little about your business and where acquisition is falling short. I'll follow up personally.